management: 2 min read

that which is not worth doing, is not worth doing well

I was visiting my cousin’s place one day. She stays in a big apartment complex. As soon as I reached the main gate the security guard promptly stopped me and asked if I were a tenant or a visitor. I said I was a visitor. He asked me to give a few details for the security records. He asked me my name, where am I coming from, whom am I meeting, my mobile number and my signature. If you are wondering about intercom, no the intercom wasn’t working. I gave all the details and he showed me the way to parking.

What a waste. I thought. That guy so diligently collected all the wrong details, recorded them in a book which no one knows the purpose of.

The next day, I met a friend who was claiming to be too busy doing a research project at office and was preparing for a very important meeting. The important meeting was to shortlist a few new market segments for their new offering. Remember shortlist and not final decision on which segment to target. She almost did a PHD on the segments, competitor research, audience profiling, market study and what not. Result, sure they took the decision to shortlist a few segments. But, what was the purpose of doing a PHD for shortlisting the segments. All that you need was the IT spend and find the approximate number of companies as per their target criteria.

What a waste of time and commitment. That poor thing was so committed for the entire week that she didn’t sleep well and neither did she had any fun.

No. I don’t claim to be doing all useful things. Its just the realization of how many things we do everyday spending limited resources. Things that are not worth doing. Most importantly, we are totally committed to those worthless things.

So, I started asking myself, “is a given task worth doing or am I acting like that very committed security guard?”

It surely saves a lot of time and effort to focus on important things.