Know if your reviewers are interested

In the profession that I am in I deal with a lot of content be it in terms of collateral, articles, white papers, case studies, emails and on. While the review process in itself is a key activity, it sometimes lands into some hands who give the feedback for the sake...

Who owns marketing?

NOTE – This is in context of B2B services marketing. What kind of a question it is? Marketing owns marketing. What kind of an answer is that? I mean, is marketing a self dependent function? Is marketing not a cost center? Does marketing get to design and drive...

Topics for articles / blogs on testing

Everyone wants to write articles and blogs that are non controversial and agreeable to every reader. Such writers ignore the point that no one wants to read anything with mother hood and apple pie statements without any opinions from the author. If you cant sound your...

Did Lord Ram eat Meat?

Did lord Ram eat meat? You ask this question to your grand parents. You will be stared at and / or perhaps a slap (depending on the degree of their staunchness towards Ram). Is there a word called “staunchness”? How does it matter. I hope you understand...